Bachelor of Science in Marketing
Indiana Wesleyan University

Program Details

The online Bachelor of Science in Marketing integrates a Biblical framework that guides interaction within the marketing environment and teaches students to develop ethical solutions for business marketing opportunities using critical thinking.  Courses demonstrate business analysis and problem-solving skills related to marketing, and teach students to apply global marketing perspectives to critical business decisions.  Students learn about relevant marketing technologies to manage changing business conditions, and learn to select appropriate marketing communication methods to reach diverse audiences.  Four specializations are offered, marketing analytics, social media, service and nonprofit marketing and digital branding, and advertising and promotions.

Learning Pace

Institution-Paced

Learning Schedule

Asynchronous

% Online

100% Online

Program Accreditation & Licensing

Accreditation Council for Business Schools and Programs (ACBSP)

Program Requirements & Restrictions

Minimum Education

Associate Degree

Application Requirements

Official College Transcript(s)

Additional Info

  • Requires 60 transferable college credits. Applicants who do not have necessary transfer credits may opt to first enroll in one of the online associate's programs.