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Bachelor of Science in Marketing

Program Details

The online Bachelor of Science in Marketing integrates a Biblical framework that guides interaction within the marketing environment and teaches students to develop ethical solutions for business marketing opportunities using critical thinking.  Courses demonstrate business analysis and problem-solving skills related to marketing, and teach students to apply global marketing perspectives to critical business decisions.  Students learn about relevant marketing technologies to manage changing business conditions, and learn to select appropriate marketing communication methods to reach diverse audiences.  Four specializations are offered, marketing analytics, social media, service and nonprofit marketing and digital branding, and advertising and promotions.

Requirements

  • Proof of high school graduation or GED certificate
  • Original transcripts from all previous college or university study at regionally accredited colleges or universities, or institutions accredited by the Association for Biblical Higher Education

Accreditation & Licensing

Higher Learning Commission