Find out more about Bachelor of Arts in Marketing

Program Details

The Bachelor of Arts in Marketing degree from Illinois College prepares you to become a strategic marketing professional in a wide range of business career paths. It is delivered in a 100% online format and can be completed in as few as 1.5 years.

With a curriculum grounded in relevant marketing topics and essential business skills, this program provides the expertise you need to understand consumer behavior and develop innovative marketing solutions that meet consumer needs. As a student, you will study promotion, sales, social media, supply chain management and more in an interactive online environment. Learn from a faculty of marketing and business experts who bring valuable industry experience into the classroom.

The BA in Marketing program culminates with the opportunity to complete an internship working with a company to solve a marketing problem. This semester-long project enables you to build your professional network and gain hands-on experience to prepare for the demands of today's fast-paced marketing field.

Whether you want to begin a new marketing career, advance in your current role or prepare for graduate study, this program offers flexible scheduling and coursework that can be completed from anywhere. You can earn your degree while maintaining a full-time work schedule and other commitments. Graduates are qualified for careers like advertising, promotions and marketing manager, sales manager, market research analyst and social media manager.

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