Bachelor of Business Administration / Integrated Marketing Communication
Houghton College

Program Details

The Bachelor of Business Administration with a concentration in Integrated Marketing Communication, an online marketing degree, helps students advance their careers and take on leadership roles in the field.  The curriculum blends advertising, public relations, and marketing communication, teaching students ways to capture the customer’s attention and to build a strong bond.  Courses, taught by an expert faculty, explore the fundamentals of communication in business, advertising, and marketing while also providing a thorough understanding of marketing concepts and practices.  This online communications degree features a Christian framework that is rooted in ethics, leadership, and responsibility.  

Due to the online nature of the program, students have the flexibility needed to earn a degree without quitting their current careers.  However, methods used in coursework promote interaction with faculty and classmates.  

The Bachelor of Business Administration degree is designed for those with a greater interest in business administration that just want to explore Integrated Marketing Communication in greater detail.

% Online

100% Online

Program Requirements & Restrictions

Minimum Education

Associate Degree

Recommended GPA

2.0 or above (4.0 scale)

Application Requirements

Official College Transcript(s)

Additional Info

  • Applicants should possess at least 63 transferable college credits and 2 years of work experience.