The online Bachelor of Science in Marketing explores global markets, consumer behavior, branding, and social media, creating an understanding of market trends and strategies that will provide a solid foundation in marketing. Using both creative and data-driven approaches, students learn to identify the core concepts of marketing, develop marketing objectives and strategies to meet those objectives, analyze marketing problems, create effective communications, and critically examine topics in ethics and society. Courses cover subjects such as trends in digital and social media, financial accounting, global marketing, and marketing research.
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