Doctor of Business Administration / Marketing – Qualitative Research (Bridge to DBA)
Grand Canyon University

Program Details

If your current career path requires business administration expertise, but your master’s is in a different field, consider the Doctorate in Marketing (Bridge) program from Grand Canyon University. This Qualitative degree online hones student knowledge in marketing qualitative research, specifically. Engage in specialties such as digital technologies, mass marketing, and global strategies and opportunities. Courses provide in-depth insights into consumer behavior, theories, research, and more. 

GCU online degrees continue the school’s faith-based approach to learning. Students will not only expand their proficiency in business and marketing but also advance their positions on ethics and servant leadership. This online DBA program offers generous transfer policies, opportunities for independent research, and career advancement in an exceptionally lucrative business discipline.

Learning Pace


% Online

100% Online

School Accreditation & Licensing

Grand Canyon University is accredited by:

Higher Learning Commission (HLC)

Grand Canyon University is accredited by the Higher Learning Commission (, an institutional accreditation agency recognized by the U.S. Department of Education.

Program Requirements & Restrictions

Minimum Education

Master Degree

Application Requirements

Official College Transcript(s)