Program Details
Examine key marketing concepts from a global perspective with this DBA in Marketing from Walden University. This online Marketing degree investigates marketing challenges and opportunities in a real-world context.
Students will study topics including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior. Coursework teaches marketing professionals how to use leveraging strategies in global marketing and international pricing. Classes in business strategy, research methods, and writing round out this Business Administration online degree.
Students can expect class discussions of the following:
- Marketing research
- B2B marketing
- Consumer behavior
% Online
Mostly OnlineProgram Accreditation & Licensing
Accreditation Council for Business Schools and Programs (ACBSP)
School Accreditation & Licensing
Walden University is accredited by:
Higher Learning Commission (HLC)
Walden University is accredited by the Higher Learning Commission, (www.hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.
Program Requirements & Restrictions
Minimum Education
Master DegreeApplication Requirements
Official College Transcript(s), Resume/CV
Additional Info
- Requires two in-person residencies
Restricted States
New York, Rhode Island