Program Overview

The Undergraduate Certificate in Marketing program is “condensed” and will prepare students for future careers within the field of marketing. The program is designed to strengthen student’s marketing expertise and is intended for those that do not have the time that is required to complete an undergraduate degree. Students will learn about marketing, customer behavior, and both product and service design. The program’s courses may be completed entirely online. However, if a student would like to take traditional classes, the program also offers campus-based courses on the San Francisco campus.

Students will be required to complete five courses for a total of 15 semester units in order to receive the certificate. The 15 credits consist of one Required Course and four Electives. Students will need to take the Required Course Principles of Marketing and four Elective courses that have the MKT prefix. Some MKT courses are Integrated Marketing Communications, Marketing Management, Integrated Marketing Communication Strategy & Implementation, Sales Management, and Business-to-Business Marketing. Some of the courses may have prerequisites that need to be completed before enrollment. The prerequisites may be completed through approved transfer credit and course completion at Golden Gate University.

Students will learn within a variety of marketing subjects. Courses will cover topics such as channels of distribution, marketing research price policies, government regulations, and integration of marketing with other business departments. Students will also gain experience in areas such as demand determination, social marketing, eco-labeling, sales promotion, and advertising.

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    Program Details

    Degree Level: Certificate

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    Western Association of Schools and Colleges, Senior College and University Commission


    Must hold a high school diploma or GED.

    School Overview

    With just four students, Golden Gate University began evening classes in 1901 in San Francisco. Today, it maintains three added campus locations, Silicon Valley, Los Angeles and Seattle, along with an online program fueled by “cutting edge course content” and “real world and real time” instructors that bring exdivertise to the classroom. This private nonprofit university targets undergraduate and postgraduate degree programs in “law, taxation, business and related professions.” Today, the university hosts thousands of online students across the globe in forty plus countries. Limited class sizes provide a “seminar-style” atmosphere with asynchronous discussions. Golden Gate offers undergraduate and postgraduate degrees in a myriad of disciplines. These degrees also are available for online students with the exception of Psychology, Law, and cohort programs.


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