The online Master of Science in Marketing prepares students for careers in such settings as businesses, nonprofit firms, or various marketing organizations by providing an education that is relevant to the field and includes current marketing innovations and efficient marketing techniques. The program integrates marketing theory and applications, providing experience in using tools that are necessary for managing many different areas of marking, including marketing strategy, communications, research, creating marketing communications plans, creating competitive analysis, budgeting, and leadership. The curriculum covers such subjects as market segmentation, brand management, distribution channels, pricing methods, quantitative research methods, and marketing via social media platforms.
Hold an earned bachelor's degree from a regionally accredited US institution or the equivalent from a recognized foreign (outside the US) institution
Demonstrate academic and professional capability to study at the graduate level
Possess quantitative, writing, and computing skills needed to succeed in a competitive and dynamic environment
Satisfy any additional criteria as required for admission to a specific degree program
Accreditation & Licensing
Western Association of Schools and Colleges, Senior College and University Commission
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