Master of Science in Marketing
Southern New Hampshire University

Program Details

The MS in Marketing program will help you develop critical skills in brand management, customer loyalty, audience engagement through diverse media and comprehensive marketing plans. You'll be prepared for professional careers as marketing analysts, brand directors or related marketing positions in public, private or government sectors.

In the master's in marketing online program, you'll learn how to:

  • Analyze and interpret qualitative and quantitative data to align marketing plans to an organization's strategic goals
  • Create integrated strategies for maximizing opportunities through the use of marketing theory and practices
  • Distill information through diverse media to inform, negotiate and persuade stakeholders
  • Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy
  • Certify marketing practices comply with legal environments, regulatory standards and ethical practices
  • Manage a brand in cross-functional environments to ensure the creation, capture and delivery of value

Learning Pace

Institution-Paced

Learning Schedule

Asynchronous

% Online

100% Online

Program Accreditation & Licensing

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation & Licensing

Southern New Hampshire University is accredited by:

New England Commission of Higher Education (NECHE)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Recommended GPA

2.0 or above (4.0 scale)

Application Requirements

Official College Transcript(s), Statement of Purpose/Intent