Program Overview

The Master of Science in Marketing is designed to prepare students for successful careers in settings such as businesses, nonprofit firms, or various marketing organizations. Students will gain practical experience using the tools that are necessary for managing many different areas of marketing including marketing strategy, communications, and research. In addition, the program’s courses are designed to integrate marketing theory and applications, ensuring students are well equipped for the modern marketing field.

The course instructors are qualified with years of professional work experience. The experienced faculty will provide an education that is relevant to the field and includes current marketing innovations and efficient marketing techniques.

Students will learn a variety of marketing subjects that are all designed to be applicable to future careers. Courses will provide experience in topics like researching secondary information on marketable demographics, creating a marketing communications plan, creating competitive analysis, planning budgets, and efficient team leadership. Students will also learn to design, implement, and analyze a marketing research survey in order to execute an efficient marketing strategy that contains a brand message, target audience, and budget. The curriculum will cover subjects such as market segmentation, brand management, distribution channels, pricing methods, quantitative research methods, and marketing via social media platforms.

The student will need to complete a total of 33 units in order to receive the degree. If a student has not previously received the 12 Foundation Program units, they must do so before enrolling in the Advanced Program courses. The 33 Advanced Program units are further divided into 15 Core Course, 15 Required Course, and 3 Elective units. Some Core Courses are Marketing Management, Integrated Marketing Communications, and Marketing Research.

The program’s courses may be completed entirely online or within campus-based classes on the San Francisco campus.

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    Program Details

    Degree Level: Master

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    Western Association of Schools and Colleges, Senior College and University Commission

    Requirements

    Must hold a bachelors degree or higher.

    School Overview

    With just four students, Golden Gate University began evening classes in 1901 in San Francisco. Today, it maintains three added campus locations, Silicon Valley, Los Angeles and Seattle, along with an online program fueled by “cutting edge course content” and “real world and real time” instructors that bring exdivertise to the classroom. This private nonprofit university targets undergraduate and postgraduate degree programs in “law, taxation, business and related professions.” Today, the university hosts thousands of online students across the globe in forty plus countries. Limited class sizes provide a “seminar-style” atmosphere with asynchronous discussions. Golden Gate offers undergraduate and postgraduate degrees in a myriad of disciplines. These degrees also are available for online students with the exception of Psychology, Law, and cohort programs.

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