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Graduate Certificate in Integrated Marketing Communications

Program Details

The online Graduate Certificate in Integrated Marketing Communications prepares students for careers within the marketing communications field with graduate level courses that will teach students to design, create, and implement coordinated solutions to problems within various marketing organizations.  Courses cover topics such as product pricing, customer behavior, demand analysis, marketing research, advertising, public relations, and internet techniques while providing students with experience in areas such as planning events, designing pricing strategies, sponsorship development, and creating integrated communication plans.  Courses offered within the program include marketing management, integrated marketing communications, advertising strategy, and contemporary public relations.

Requirements

  • Hold an earned bachelor's degree from a regionally accredited US institution or the equivalent from a recognized foreign (outside the US) institution
  • Demonstrate academic and professional capability to study at the graduate level
  • Possess quantitative, writing, and computing skills needed to succeed in a competitive and dynamic environment
  • Satisfy any additional criteria as required for admission to a specific degree program

Accreditation & Licensing

Western Association of Schools and Colleges, Senior College and University Commission