Fort Hays State University offers an online MBA with a concentration in Marketing for students interested in pursuing careers in this area of business. In today’s fast paced and ever-evolving marketplace, the knowledge and skills gained from this program can by used to help organizations create value for their customers. This involves understanding customer needs and desires, developing unique and superior products and services, and developing and communicating compelling brand messages. Organizations also seek employees who are able to help them understand the value of their customer segments and enhance firm growth through innovative approaches to customer service. Marketing courses will help develop skills in strategic, conceptual, and analytical thinking. Career paths typically pursued by graduates include brand management, market research, retail management, and professional sales.
The MBA Committee will consider other graduate placement test scores on a case-by-case basis
Two letters of recommendation
A bachelor’s degree
Accreditation & Licensing
Higher Learning Commission
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