In today's fast paced and ever-evolving marketplace, the knowledge and skills gained from an MBA concentration in Marketing can be used to help firms create value for customers. Creating customer value involves understanding customer needs and desires, developing unique and superior products and services, and developing and communicating compelling brand messages. Organizations also prize individuals who can help them understand the value of their customer segments and enhance firm growth through innovative approaches to customer service. Marketing courses in the MBA concentration at FHSU will help students develop their skills in strategic, conceptual and analytical thinking. Career paths typically pursued by MBAs with a marketing concentration include brand management, market research, retail management, and professional sales.
The MBA Committee will consider other graduate placement test scores on a case-by-case basis
Two letters of recommendation
A bachelor’s degree
Accreditation & Licensing
North Central Association of Colleges and Schools, The Higher Learning Commission
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