Florida International University offers a Master of Science in Marketing online degree program. The curriculum focuses on the essential modern marketing strategies of digital marketing, brand development, marketing analytics. Students learn the psychology of buyer behavior, how to conduct marketing research, and the development of brand equity. The program includes a professional development seminar series to help students develop their personal brand.
Examples of potential marketing careers are:
- Marketing manager
- Account executive
- Digital media specialist
The fully online marketing degree can be started in the Spring or Fall. Instructors have real-world marketing experience and current digital marketing knowledge.
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Program Accreditation & Licensing
AACSB International (AACSB)
Program Requirements & Restrictions
Minimum EducationBachelor Degree
Recommended GPA3.0 or above (4.0 scale)
Admission TestsGMAT, GRE
Statement of Purpose/Intent, Recommendation/Reference Letter(s), Official College Transcript(s)
- Have at least 3 years of work experience or score at least 500 on the GMAT or the equivalent on the GRE