Florida International University offers the online BBA with a concentration in Marketing. With this degree, students will possess a solid foundation in marketing principles and strategy, consumer behavior, sales, research, presentation skills and how to market products and services effectively. As a marketing student, you will learn creative and critical thinking skills, along with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders.

Potential career opportunities in the following sectors:

• social media and e-marketing
• retailing and advertising
• marketing research
• sales management
• communications
• public relations
• logistics