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Master of Business Administration With a Specialization in Marketing

Program Details

Whether your goal is to begin or transition into a career in marketing or move up to a position of greater responsibility, a Master’s degree in Marketing should be one of your first steps. Marketing can be broken into a number of steps or categories. It involves knowledge of markets, brand advertising, product development, research, and focused strategies. A marketer should be able to build brand value by optimizing marketing decisions such as market identification, messaging strategy, choice in media and determining the success of a marketing campaign. 

Florida Tech University offers a unique Master of Business Administration program by allowing students to personalize their MBA experience and education around various academic disciplines. The Master of Business Administration with a Specialization in Marketing program is available entirely online.

The MBA program at Florida Tech is centered on courses which culminate in the development of a complete business plan. The plan will be of the student’s choosing and will be progressively accomplished by applying critical business concepts in statistics, managerial economics and marketing. Students will take part in case study analysis and focus on developing leadership and teamwork skills. The final specialization courses focus on developing the program into a specialization in Marketing. 

The uniqueness of the program is derived from development of business principles and practical real-world application resulting in a solid business plan. The benefit of an online Master of Business Administration with a Specialization in Marketing degree from Florida Tech comes from the versatility of the program in fitting into students schedules, who at this point are not just students, but professionals in their field looking to increase their certification and business acumen.


Students must have a minimum of a bachelor's degree and 2-3 years work experience in the field. Bachelor's degree must be from an accredited institution and a minimum 3.0 GPA.

Accreditation & Licensing

Southern Association of Colleges and Schools, Commission on Colleges

International Assembly for Collegiate Business Education