Program Overview

The Fashion Institute of Design and Merchandising offers students the Merchandise Marketing Associate of Arts, Professional Designation. The program is designed to give fashion minded students the business focus to promote and create wanted goods. Fashion has blurred the boundaries of being feminine or masculine, opening the opportunities for self-expression in either dimension. Students in this program have the opportunity to complete the entire degree through an innovative online learning format. The courses allow students to maintain current careers and locations while earning the foundational education for entry into the competitive job market.

Students with a fashion or marketing degree may be able to enter into a variety of potential career positions such as in advertising, marketing, public relations related to the core concepts revenue, sales, and customer acquisition. Successful students should also be able to recognize the target markets and the resources to inform and position a brand as the most desirable.

Graduates of the Merchandising Marketing program should be aware of emerging and changing trends, as well as other important factors within production such as merchandising, buying for retailers, textile skills, brand management, and marketing. Students may enhance drawing, pattern-cutting and design skills, as well as learn a wide range of transferable skills, useful in many other career fields. Fashion merchandising students should understand the importance of meeting tight deadlines, creative thinking, and working with a team and individually on projects.

The fashion industry its own product of intricate details of business. A degree in merchandise marketing blends the key foundations of buying, writing, retailing, advertising, styling and management. Graduates should have the knowledge and skills to pursue positions as managers, buyers, account executives and merchandise coordinators. Graduates must complete the minimum requirements of 45 units of credit.

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    Program Details

    Degree Level: Associate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges

    Western Association of Schools and Colleges, Senior College and University Commission


    This program is open only to those who already hold a college degree.


    Due to recent changes issued by the US Department of Education regarding state approval for distance learning, students in some states may not be eligible for FIDM's eLearning program. No assumptions of availability should be made on the part of the student until checking with FIDM's eLearning Department.

    School Overview

    Tonian Hohberg founded the Fashion Institute of Design & Merchandising (FIDM) in 1969, and stationed this fashion college in the garment district of Los Angeles. Graduates of FIDM have successfully created television and movie set costumes, designed gowns for red carpet celebrities, became fashion buyers, established fashion companies, and led the industry as executives.

    Fashion Institute of Design & Merchandising awards associate's and bachelor's degrees to prepare students for future careers in industries such as Interior Design, Fashion, Visual Arts, and Entertainment. FIDM offers two degrees online for students who already have degrees and want to continue their studies.


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