Find out more about Undergraduate Certificate in Professional E-Commerce Marketing

Program Details

Ferris State University offers the online Undergraduate Certificate in Professional E-Commerce Marketing. This certificate is structured for experienced professionals who wish to choose digital marketing-related courses to enhance their career development. Students will learn both the theory and practice of digital marketing through courses that are focused on:

• Multi-channel marketing – integrating online and offline marketing with profitable results
• Selling online, and saving money and time for your company and your customers
• Managing databases in a digital world
• Mastering best practices in business-to-consumer digital marketing, business-to-business digital marketing, and direct marketing
• Creation and execution of internet marketing/advertising plans and campaigns including the basics of Web site design and implementation