Undergraduate Certificate in Professional Digital Marketing
Ferris State University

Program Details

Ferris State University offers an online Undergraduate Certificate in Professional Digital Marketing. This certificate is structured for experienced professionals who wish to choose digital marketing-related courses to enhance their career development. Students will learn both the theory and practice of digital marketing through courses that are focused on:

  • Multi-channel marketing – integrating online and offline marketing with profitable results
  • Selling online, and saving money and time for your company and your customers
  • Managing databases in a digital world
  • Mastering best practices in business-to-consumer digital marketing, business-to-business digital marketing, and direct marketing
  • Creation and execution of internet marketing/advertising plans and campaigns including the basics of Web site design and implementation

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School Accreditation & Licensing

Ferris State University is accredited by:

Higher Learning Commission (HLC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Application Requirements

Official High School Transcript/GED Score

Additional Info

  • Recommended minimum GPA for admission: 2.35