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Undergraduate Certificate in Professional E-Commerce Marketing
Ferris State University offers the online Undergraduate Certificate in Professional E-Commerce Marketing. This certificate is structured for experienced professionals who wish to choose digital marketing-related courses to enhance their career development. Students will learn both the theory and practice of digital marketing through courses that are focused on:
Multi-channel marketing – integrating online and offline marketing with profitable results
Selling online, and saving money and time for your company and your customers
Managing databases in a digital world
Mastering best practices in business-to-consumer digital marketing, business-to-business digital marketing, and direct marketing
Creation and execution of internet marketing/advertising plans and campaigns including the basics of Web site design and implementation
North Central Association of Colleges and Schools, The Higher Learning Commission
Accreditation Council for Business Schools and Programs (ACBSP)
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