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Undergraduate Certificate in Professional E-Commerce Marketing

Program Details

Ferris State University offers the online Undergraduate Certificate in Professional E-Commerce Marketing. This certificate is structured for experienced professionals who wish to choose digital marketing-related courses to enhance their career development. Students will learn both the theory and practice of digital marketing through courses that are focused on:

  • Multi-channel marketing – integrating online and offline marketing with profitable results
  • Selling online, and saving money and time for your company and your customers
  • Managing databases in a digital world
  • Mastering best practices in business-to-consumer digital marketing, business-to-business digital marketing, and direct marketing
  • Creation and execution of internet marketing/advertising plans and campaigns including the basics of Web site design and implementation

Requirements

  • A high school diploma or GED is required.

Accreditation & Licensing

North Central Association of Colleges and Schools, The Higher Learning Commission

Accreditation Council for Business Schools and Programs (ACBSP)