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Program Details

Ferris State University offers the online Undergraduate Certificate in Direct Marketing. Direct Marketing is one of the fastest-growing career fields in the nation and the world. Students will learn the concept and application of database-driven marketing methods including the following areas:

  • Direct marketing as an overall business model and as an element of integrated marketing communications
  • Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
  • Direct marketing creative strategy and execution
  • Hands-on direct marketing techniques

Requirements

  • A high school diploma or GED is required.

Accreditation & Licensing

North Central Association of Colleges and Schools, The Higher Learning Commission

Accreditation Council for Business Schools and Programs (ACBSP)