Undergraduate Certificate in Direct Marketing
Ferris State University
Program Details
Ferris State University offers the online Undergraduate Certificate in Direct Marketing. Direct Marketing is one of the fastest-growing career fields in the nation and the world. Students will learn the concept and application of database-driven marketing methods including the following areas:
- Direct marketing as an overall business model and as an element of integrated marketing communications
- Direct marketing planning, merchandising, promotion, fulfillment, and customer service in a wide range of integrated media
- Direct marketing creative strategy and execution
- Hands-on direct marketing techniques
% Online
100% OnlineProgram Accreditation & Licensing
Accreditation Council for Business Schools and Programs (ACBSP)
School Accreditation & Licensing
Ferris State University is accredited by:
Higher Learning Commission (HLC)
Program Requirements & Restrictions
Minimum Education
High School or EquivalentApplication Requirements
Official High School Transcript/GED Score