Find out more about Undergraduate Certificate in Business-to-Business Marketing

Program Details

Ferris State University offers the online Undergraduate Certificate in Business-to-Business Marketing. This certificate is designed to enhance the knowledge and marketability of students with majors in technology, business, and communications. It exposes students to current theory and practice in the marketing of products and services from one business to another. Such theory and practice include the following:

• General marketing and professional selling principles with proven business-to-business marketing methods
• Understanding and application of industrial marketing, business-to-business advertising, and e-commerce
• Demonstration of mastery of class concepts through real world projects with business-to-business clients

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