Program Details
Excelsior College offers the unique online BSB to MBA program with a concentration in Marketing. The combination of two business degrees adds up to a powerful boost for your career and earning potential. You will learn about the activities and strategies that shift products and services from vendors to consumers and how to use research to forecast trends and analyze markets. Coursework provides insight into consumer behavior and promotional policy. Students understand the ethical implications involved in promotions.
Graduates are prepared for marketing manager roles and to work at tactical and strategic levels within organizations. They have advanced marketing skills, including:
- Market research and consumer behavior
- Trend analysis and forecasting
- Market information analysis
- Retailing and wholesaling
- Advertising and promotion
- Brand management
Requirements
- A high school diploma or GED
- Transcripts
Special Accreditation
International Accreditation Council for Business Education (IACBE)
School Accreditation Statement
Middle States Commission on Higher Education