Excelsior College offers the online BS in Business with a concentration in Marketing. With this degree, students will be able to describe marketing activities and strategies that are used to shift products and services from vendors to consumers in the retail and wholesale markets, integrate marketing research to forecast trends of products and service to analyze the international and domestic markets, and evaluate consumer behavior and promotional policy and determine any ethical implications.
Students will gain skills in the following subjects that can be used immediately upon entering the workforce:
- Trend analysis and forecasting
- Market information analysis
- Advertising and promotion
- Consumer behavior
- Brand management
- A high school diploma or GED is required.
International Accreditation Council for Business Education (IACBE)
School Accreditation Statement
Middle States Commission on Higher Education