Find out more about Bachelor of Business Administration / Marketing

Program Details

If you are a skilled communicator and creative thinker, consider a career in marketing and advertising. The Bachelor of Business Administration in Marketing from Eastern New Mexico University provides all the skills and experience you need to get a start in this growing and fast-paced industry.

Courses explore topics in advertising, sales, marketing management, retailing, market research, and product management. Students also gain a strong foundational understanding of a variety of business subsets through core Business Administration coursework. You will learn about managerial finance, business analytics, organizational behavior, and business strategy for a well-rounded business education.

With this online Marketing degree, you will be well prepared for career opportunities such as:

• Marketing manager
• Sales representative
• Public relations specialist
• Account manager

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