Find out more about Eastern Michigan University

Master of Science in Integrated Marketing Communications

Program Details

Eastern Michigan University offers the online MS in Integrated Marketing Communications. This program engages an interactive approach to serve professionals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations. 

Students will learn brand-building, research, analysis, and effective communication skills across IMC functional areas which are appropriate for marketing situations involving corporate, entrepreneurial and non-profit entities.


  • U.S. equivalent bachelor’s degree from an accredited university with at least a 2.75 cumulative GPA.
  • Official transcripts.
  • Résumé.
  • Essay.
  • Two professional letters of recommendation.

Accreditation & Licensing

North Central Association of Colleges and Schools, The Higher Learning Commission

Association to Advance Collegiate Schools of Business


EMU is an approved State Authorization Reciprocity Agreement (SARA) participant and approved to offer online programs to students living in any SARA member state. Students residing in Massachusetts are not approved.