Eastern Michigan University offers the online Graduate Certificate in Integrated Marketing Communications. This program engages an interactive approach to serve professionals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations.
Students will learn brand-building, research, analysis, and effective communication skills across IMC functional areas which are appropriate for marketing situations involving corporate, entrepreneurial and non-profit entities.
- U.S. equivalent bachelor’s degree from an accredited university with at least a 2.75 cumulative GPA.
- Official transcripts.
- Two professional letters of recommendation.
Association to Advance Collegiate Schools of Business
School Accreditation Statement
Higher Learning Commission