Graduate Certificate in Integrated Marketing Communications
Eastern Michigan University

Program Details

Eastern Michigan University offers the online Graduate Certificate in Integrated Marketing Communications. This program engages an interactive approach to serve professionals seeking advanced knowledge, training, and experience in integrating and coordinating all marketing communications messages and vehicles to build brand image and maximize brand value for commercial and not-for-profit organizations. 

Students will learn brand-building, research, analysis, and effective communication skills across IMC functional areas which are appropriate for marketing situations involving corporate, entrepreneurial and non-profit entities.

Requirements

  • Bachelor's degree from an accredited institution
  • Official transcripts
  • 2.75 minimum GPA
  • Resume
  • Letters of recommendation
  • A personal statement

Special Accreditation

AACSB International (AACSB)

School Accreditation Statement

Higher Learning Commission

Restricted States

Massachusetts