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Bachelor of Business Administration / Marketing

Program Details

Davenport University offers the online BBA with a concentration in Marketing. Developed in partnership with business leaders, this program meets the dynamic needs of the marketing industry. The content provides you with necessary theory and strategy concepts, while also providing the hands-on tactical skills necessary to succeed in today’s marketplace. After completing your studies, you will be able to manage information using digital technologies and develop strategies that leverage and integrate information into marketing plans.

Davenport offers the following specialties to tailor your degree:

  • Digital Marketing and Advertising
  • Marketing Technology
  • Value Chain


  • High school transcripts.
  • Official transcripts for any technical and post-secondary institutions (if applicable). 
  • ACT/SAT scores (if available).

Accreditation & Licensing

North Central Association of Colleges and Schools, The Higher Learning Commission

International Accreditation Council for Business Education (IACBE)