Find out more about Bachelor of Business Administration / Marketing

Program Details

Davenport University offers the online BBA with a concentration in Marketing. Developed in partnership with business leaders, this program meets the dynamic needs of the marketing industry. The content provides you with necessary theory and strategy concepts, while also providing the hands-on tactical skills necessary to succeed in today’s marketplace. After completing your studies, you will be able to manage information using digital technologies and develop strategies that leverage and integrate information into marketing plans.

Davenport offers the following specialties to tailor your degree:

• Digital Marketing and Advertising
• Marketing Technology
• Value Chain

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