Dallas Baptist University offers the online Bachelor of Business Studies with a concentration in Marketing. Students who are enrolled in this program will acquire the knowledge and skills to develop products and services to satisfy customers' needs, and then make them available at the right places, at the right times and at competitive prices. Students will learn how to communicate with clients and how to motivate their employees. A successful career in marketing will require the understanding of a number of concepts, theories, principles and techniques.
Potential career opportunities:
- Marketing/Advertising Services Manager
- Sales Representative/Director
- Marketing Communications
- Product/Brand Manager
- Advertising Manager
- Account Executive
- A high school diploma or GED is required.
Accreditation Council for Business Schools and Programs (ACBSP)
School Accreditation Statement
Southern Association of Colleges and Schools, Commission on Colleges