Program Overview

Dallas Baptist University offers their Bachelor of Business Administration in Marketing to students who are able to communicate with a diverse group of people.

In short marketing is an act of communication. Students who are enrolled in this program will acquire the knowledge and skills to develop products and services to satisfy customers' needs, and then make them available at the right places, at the right times and at competitive prices. They will learn how to get a message out through different types of communication, such as people, computers, images, text, audio etc. The marketing business is a bit more involved than just communicating, employers are looking for candidates that are also capable of management. That is where the business administration portion comes in, here students will learn how to plan, coordinate, direct and advertise. Students will learn how to communicate with clients and how to motivate their employees.

Graduates from the Bachelor of Business Administration in Marketing program will find themselves looking at possible job titles such as: Account Executive, Advertising Manager, Sales Representative/Director, Marketing/Advertising Services Manager, Product/Brand Manager, or Marketing Communications. A successful career in marketing will require the understanding of a number of concepts, theories, principles and techniques that can all be obtained at Dallas Baptist University.

Dallas Baptist University requires a minimum cumulative, major, and minor GPA of 2.0 in order to qualify for graduation.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Southern Association of Colleges and Schools, Commission on Colleges

    School Overview

    Decatur Baptist College opened its doors in 1898 as the first two-year, institution of higher education in Texas, with a focus on liberal arts. As the name suggests, the school was located in Decatur, and thrived there for many years until the Dallas Baptist Association suggested a moved to Dallas. The campus made the move and corresponding name change in 1965, setting up shop southwest of the state capital. Other campuses have since popped up in Plano, Hurst ad Mansfield. Just five years later, it expanded its programming, offering four-year degrees. Almost 100 years after its inception, in 1985, the school’s name officially changed to what we know it as today; Dallas Baptist University.

    DBU offers bachelor's, master's and doctoral degrees from seven schools, including Business, Christian Faith, Education, Fine Arts, Humanities and Social Sciences, Natural Sciences and Math, and Professional Studies. Many programs are offered online for those already in the workforce, and distance learning opens up the school’s ministry to students from afar. As with most school’s today, Dallas Baptist University has many options in online courses, weekend college, dual and accelerated degree programs—a plethora of ways to make quality education, with a strong Christian foundation, more available to the masses.

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