Program Overview

Students who like the experience of a day-to-day, fast-paced and demanding career that requires the ability to manage multiple scenarios at the same time will enjoy the Marketing and Event Management Certificate program that Dakota County Technical College offers. This 16-credit program can be completed completly online.

The hospitality industry is the largest and fastest growing industry in the world. The courses in the Marketing and Event Management program are designed to teach students how to give exemplary services to guests. Depending on the type of business the student enters into these skills will be applied in several situations, such as: guest satisfaction, conference and event management business, marketing and public relations firms, nonprofit and for-profit corporations, hotels, golf and country clubs, or resorts. The skills that will be focused on throughout the course of the degree program will be:

  • Excellent Communication - Both Written & Oral
  • Strong Problem Solving Skills
  • Team Member - Willing To Participate & Interact As A Team
  • Technical Knowledge
  • Organization Skills & Be Able To Meet Deadlines
  • Good People Management & Supervisory Skill
  • Ability To Make Decisions Fast & Work In A High Paced High Pressure Environment

Graduates who complete the program will find themselves seeking for positions that could have very different job titles, such as: Conference Organizer, Event Manager, Group Sales, Meeting Planner, Project Manager, Special Event Coordinator, Sponsor & Fund Developer or Trade Show Manager.

The majority of event planners will spend the some time at different sites such as hotels, convention centers or other specified meeting locations in their local area. However, most of their time will be spent in offices.

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    Program Details

    Degree Level: Certificate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    North Central Association of Colleges and Schools, The Higher Learning Commission

    School Overview

    Dakota County Technical College (DCTC) is a public, two-year technical school located in Rosemount, Minnesota, just inside the Minneapolis/St. Paul metropolitan area. The school dates back to 1969. At the time, 50 students were enrolled to study one of the three majors offered at the time—Architectural Drafting, Auto Mechanic and Secretarial Training. Today, a dedicated staff provides associate's degree, certificate, and diploma Programs.

    The school has freshman and sophomore level courses spanning a wide variety of topics that are part of the Minnesota Transfer Curriculum. Dakota County Technical College offers several programs and courses online. Online learning is designed for students who need a convenient schedule and flexibility. Online credit courses follow the traditional semester schedule and offer the same coursework as an on-campus course, but provide flexibility for completing the work via the Internet.


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