Program Overview

A Business Marketing Specialist Associates in Applied Science Degree at Dakota County Technical College consists of 60 credits and can be completed entirely online. Throughout the course, students will be provided with the knowledge of general marketing concepts accompanied with specialized marketing concepts. Some classes students can expect to see on their agenda would be: Public Relations, Innovations in Marketing, Marketing Communications Writing and Fundamentals of Sales.

Business Marketing Specialist are usually responsible for creating and delivering marketing ideas and activities to a panel or individual for approval. They then take the approved concept and create marketing material and manage the project. Throughout the process of the project they are verifying that the content of the message is consistent with what the company is looking for. The marketing material decided upon could vary depending on the product being marketed. Some examples that may be used are direct mass-mailings, email campaigns, brochures and even Facebook.

Graduates from the Business Marketing Specialist Associate Degree program will join the workforce with specialized knowledge that will allow them to enter the workforce and be prepared for roles that may involve the following:

  • Project Managing
  • The ability to determine strategies to reach their markets.
  • The coordination and distribution of products.
  • Planning and advertising of promotional campaigns.
  • Be able to assist with establishing a strong web presence for a particular organization.
  • Be able to assist in market planning.

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    Program Details

    Degree Level: Associate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    North Central Association of Colleges and Schools, The Higher Learning Commission

    School Overview

    Dakota County Technical College (DCTC) is a public, two-year technical school located in Rosemount, Minnesota, just inside the Minneapolis/St. Paul metropolitan area. The school dates back to 1969. At the time, 50 students were enrolled to study one of the three majors offered at the time—Architectural Drafting, Auto Mechanic and Secretarial Training. Today, a dedicated staff provides associate's degree, certificate, and diploma Programs.

    The school has freshman and sophomore level courses spanning a wide variety of topics that are part of the Minnesota Transfer Curriculum. Dakota County Technical College offers several programs and courses online. Online learning is designed for students who need a convenient schedule and flexibility. Online credit courses follow the traditional semester schedule and offer the same coursework as an on-campus course, but provide flexibility for completing the work via the Internet.


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