Find out more about Master of Business Administration / Strategic Marketing

Program Details

Designed with working professionals in mind, the online MBA in Strategic Marketing from Concordia University Wisconsin & Ann Arbor is intended to keep you on the competitive edge.  You will learn how to stay on top of today’s trends in your industry and prepare for tomorrow’s turn.  Great for individuals who already work in advertising, Concordia's Strategic Marketing MBA is also ideal to advance your career within a different industry.  You will learn how to send a clear, easily understood message to your target market.  Subjects you may cover in this concentration are:

• Sales force organization
• Marketing strategies and market segmentation
• Media and promotion
• Budgeting and evaluation

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