Program Overview

Marketing can be broken into a number of steps or categories. It involves knowledge of markets, brand advertising, product development, research, and focused strategies. A marketer should be able to build brand value by optimizing marketing decisions such as market identification, messaging strategy, choice in media and determining the success of a marketing campaign. In addition, business leaders are needed with managerial skills and business knowledge needed to understand the relationship between the economy and business, the ability to anticipate consumer needs and translate those needs into products and services to create campaigns to sell products. 

Columbia Southern University offers the Master in Business Administration with a specialization in Marketing degree for those seeking growth as professionals as marketers and as advertisers. Columbia Southern University’s curriculum is available entirely online. Online classes benefit students who are either unable or unwilling to give up their careers or personal lives in pursuit of education, because at this point, students are professionals who may not be able to meet the needs of a normal class schedule. By taking classes out of the home or other location, instead of a traditional classroom environment, students can choose their own schedules for completing classes, allowing students to have versatility in completing their learning. 

The curriculum involved in this course is for students who are now experienced professionals, focusing on management and marketing; including human resources management, advanced marketing techniques, organizational research & theory, international business, management information systems, business ethics, research methodology among other classes required for the program and specialized courses in strategic marketing, market research, new product marketing, and business-to-business marketing. The MBA is a prestigious degree and represents the intelligence, diligence, and dedication of the holder.

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    Program Details

    Degree Level: Master

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    Distance Education Accrediting Commission

    Requirements

    The minimum requirement for graduate acceptance is a conferred bachelors degree.

    School Overview

    Columbia Southern University is a private, for-profit distance learning institution located in Orange Beach, Alabama. CSU is a completely online institution that offers various degree programs. CSU was established in 1993 by Dr. Robert G. Mayes, Sr. in order to meet the demands for alternatives to the traditional university experience.

    A subsidiary of Columbia Southern Education Group, CSU offers online degree programs at the associate, bachelor and master degree levels in a multitude of areas such as occupational safety and health, fire administration, criminal justice, business administration, human resource management, health care administration and more. CSU also features undergraduate and graduate certificate programs to provide focused training in specialized areas for adult learners.

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