Program Overview

Businesses that have a need for advertising and marketing also have a need for inpiduals who understand the business markets and how to advertise and relate products to their customers. Marketing can be broken into a number of steps or categories. It involves knowledge of markets, brand advertising, product development, research, and focused strategies. A marketer should be able to build brand value by making marketing decisions such as market identification, messaging strategy, choice in media and determining the success of a marketing campaign. All these factors are needed to reach customers in a way that will create image around a brand in order to draw the customers that the business wants to do business with.

Columbia Southern University offers a Bachelor of Science in Business Administration with a Specialization in Marketing for those seeking growth as professionals in marketing or advertising. Columbia Southern University’s curriculum is available entirely online. Online classes benefit students who are either unable or unwilling to give up their careers or personal lives in pursuit of education. By taking classes out of the home or other location, instead of a traditional classroom environment, students can choose their own schedules for completing classes, allowing students to have versatility in completing their learning. The Bachelor of Science in Business Administration with a Specialization in Marketing program from Colombia Southern University can typically be completed in 5 years. 

This degree prepares students to be professionals in the field of marketing by developing their creativity and education in marketing strategies who understand e-commerce and marketing strategies across multiple media sources. Through the program, students can expect to learn to analyze and develop, monitor and implement marketing strategy for consumer environments. In addition, they will also learn how to identify market segments and how to position products for those segments as well as estimate demand, growth, and prices.

Similar Programs:

    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    Distance Education Accrediting Commission

    CSU is nationally accredited by the Distance Education and Training Council (DETC). The DETC is recognized by the U.S. Department of Education and the Council on Higher Education Accreditation (CHEA).


    High school diploma or equivalent.


    May not be approved for every state. Students should check for state authorization in their state of residence prior to enrollment.

    School Overview

    Columbia Southern University is a private, for-profit distance learning institution located in Orange Beach, Alabama. CSU is a completely online institution that offers various degree programs. CSU was established in 1993 by Dr. Robert G. Mayes, Sr. in order to meet the demands for alternatives to the traditional university experience.

    A subsidiary of Columbia Southern Education Group, CSU offers online degree programs at the associate, bachelor and master degree levels in a multitude of areas such as occupational safety and health, fire administration, criminal justice, business administration, human resource management, health care administration and more. CSU also features undergraduate and graduate certificate programs to provide focused training in specialized areas for adult learners.


    This program has not been ranked.


    Success! Thank you for submitting a review. You may not see your review immediately as it still subject to review.

    All Programs