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Bachelor of Science in Business Administration / Marketing.

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Program Details

Columbia Southern University offers the online BSBA with a specialization in Marketing. This degree provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to project consumer needs, translate those needs into products and services, and sell their products for a profit in the ever-changing, contemporary, global economy.

Students will be introduced to and study the following topics:

  • knowledge of markets
  • product development
  • focused strategies
  • brand advertising
  • research

Requirements

High school diploma or equivalent.

Accreditation & Licensing

Distance Education Accrediting Commission

Restrictions

May not be approved for every state. Students should check for state authorization in their state of residence prior to enrollment.