Program Overview

The Master of Business Administration with a concentration in Marketing (MBA-MKTG) degree is focused on the skills needed to make critical marketing decisions for businesses and organizations. Marketing research is crucial to analyzing and understanding data and trends. As increasing numbers of companies look to expand into global markets, individuals with a grasp of cultural, ethical, and legal implications of international marketing will be in high demand. The field of marketing has been, and is being, transformed by technology; successful leaders need to be ready to adapt and leverage this technology to gain competitive advantage.

MBA-Marketing program competencies include some of the following:

  • Integrate professional applied research in order to validate and justify decision making.
  • Formulate information in order to communicate effectively across the appropriate channels.
  • Demonstrate mastery of marketing research, international marketing, e-marketing, and customer relationship management skills.
  • Develop effective marketing plans including pricing, product placement, and promotion of goods and services utilizing critical and creative thinking.

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    Program Details

    Degree Level: Master

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    North Central Association of Colleges and Schools, The Higher Learning Commission

    Accreditation Council for Business Schools and Programs (ACBSP)

    Requirements

    Baccalaureate degree earned with a CGPA of 2.0 or higher. Transcripts. Interview. Possible entrance essay. Prior foundational knowledge in all core business disciplines. MBA preparatory requirements. GMAT may be waived under special circumstances.

    Restrictions

    Not authorized for residents of MA, NJ, and NY.

    School Overview

    Colorado Technical University is a for-profit institution of higher learning located in Colorado Springs, Colorado. CTU offers a variety of degree programs including undergraduate, graduate, and doctoral degrees. Established in 1965, Colorado Technical University began as a school that dealt primarily with training former military personnel in vocational and technical subjects. Today, CTU has grown into a much larger university with a wide variety of courses available to students. Colorado Technical University has a large online presence through their online degree programs. 

    Colorado Technical University offers programs in seven different schools of specialization including:

    • Business & Management
    • Engineering & Computer Science
    • Healthcare
    • Information Technology
    • Nursing
    • Project Management
    • Security Systems & Criminal Justice

    Within these schools, CTU offers several degree levels including associate, bachelor’s, master’s and doctoral.

    Affordability

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