Find out more about Bachelor of Science in Business Administration / Marketing

Program Details

CTU’s Bachelor of Science of Business Administration / Marketing degree is designed to help give students the opportunity to learn the fundamental concepts and practices for opportunities in this industry. Whether you're interested in advertising, product design or consumer behavior, a concentration in marketing offers the foundational knowledge that may translate to many career paths.

CTU’s ACBSP-accredited curriculum balances business fundamentals with real-world marketing principles including sales, marketing communications, multimedia channel development and consumer behavior. Aligned to the American Marketing Association PCM ® certification, coursework is structured to help you explore e-marketing, data collection and analysis, strategic planning, research design, finance, accounting, statistics and more.

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