Find out more about Bachelor of Science in Business Administration / Digital Marketing

Program Details

Businesses are racing to tap marketing opportunities created by unprecedented consumer reliance on smart phones, tablets and other digital devices. The Bachelor of Science in Business Administration / Digital Marketing degree program balances a solid foundation in traditional marketing strategies with the new challenges of marketing in a digital world.

Graduates may learn a variety of skills including:

• Search engine optimization (SEO)
• Data analysis
• Email and social media marketing
• Customer relationship management
• Branding
• Visual marketing
• Digital strategy

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