Bachelor of Science in Business Administration / Digital Marketing
Colorado Technical University

Program Details

Businesses are racing to tap marketing opportunities created by unprecedented consumer reliance on smart phones, tablets and other digital devices. The Bachelor of Science in Business Administration / Digital Marketing degree program balances a solid foundation in traditional marketing strategies with the new challenges of marketing in a digital world.

Graduates may learn a variety of skills including:

  • Search engine optimization (SEO)
  • Data analysis
  • Email and social media marketing
  • Customer relationship management
  • Branding
  • Visual marketing
  • Digital strategy

Requirements

  • High school diploma or GED
  • Official transcript(s)
  • Interview with an admissions advisor

Special Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation Statement

North Central Association of Colleges and Schools, The Higher Learning Commission