Find out more about Bachelor of Science in Psychology / Consumer Behavior

Program Details

Colorado Technical University’s Bachelor of Science in Psychology with a concentration in Consumer Behavior online program explores consumer behavior as influenced by marketing, economics, anthropology, and sociology. Along with a strong foundation in psychology, you can learn how to interpret information gathered through surveys and focus groups to determine what moves individuals and groups toward a particular action or buying decision. Those findings can be used by businesses and organizations to improve marketing strategies, shape public policies, educate the consumer and influence society.

Curriculum for this online bachelor’s in Psychology includes the following:

• Interpersonal communication
• Positivist psychology and leadership
• Group dynamics
• Abnormal psychology in the workplace
• Psychological tests and measurements
• Health and wellbeing in the workplace

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