Colorado Technical University’s Bachelor of Science in Psychology with a concentration in Consumer Behavior online program explores consumer behavior as influenced by marketing, economics, anthropology and sociology. Along with a strong foundation in psychology, you can learn how to interpret information gathered through surveys and focus groups to determine what moves individuals and groups toward a particular action or buying decision. Those findings can be used by businesses and organizations to improve marketing strategies, shape public policies, educate the consumer and influence society.
North Central Association of Colleges and Schools, The Higher Learning Commission
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