Marketing and sales professionals are vital to numerous industries and businesses across the U.S. and the world. The Bachelor of Science in Marketing and Sales will introduce you to principles like advertising, branding, market research, and social media, and how these and other components influence consumer behaviors.
Marketing classes at CCU are designed to develop marketing skills including making effective sales presentations, creating advertising campaigns, analyzing consumer behavior, and conducting marketing research studies. In all Marketing classes, an emphasis is placed on involving students with real-world problems that will advance their ability to make ethical business decisions from a Christian worldview.
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