CCU's Associate Degree in Marketing & Sales is a two-year program that provides an introduction to the fields of marketing and sales. Marketing begins by understanding consumer behavior, discovering customers’ needs and then developing strategies and tactics to satisfy those needs. The Marketing courses at CCU gives students the knowledge and skills they need to succeed in a variety of marketing related fields.
Every organization in today’s competitive business environment – whether a large corporation, medium-size firm, small business, international non-profit, or government agency needs to be able to market to their target audience or customer. At CCU, students will learn the holistic value of marketing through research and development of an actionable marketing plan, all taught from a Christian perspective.
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