Find out more about Bachelor of Business Administration / Digital Marketing

Program Details

Students in the Bachelor of Business Administration degree in Digital Marketing will gain the marketing skills and technical knowledge to successfully promote their organization. Courses explore marketing principles, advertising and persuasion, consumer behavior, and e-commerce.

This Digital Marketing degree online also covers foundational business courses in areas including accounting, financial management, business law, economics, information technology, management, and more. Graduates of this program will have the skills necessary to develop, execute, and promote products and services in any industry.

Students will study topics including:

• Transformational marketing
• Storytelling with content marketing and SEO
• Driving traffic with online advertising
• Engaging customers with social media and video

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