Master of Science in Marketing Analytics
Claremont Graduate University

Program Details

The fully online MS in Marketing Analytics is intended for recent college graduates or any professional who desires to enter the field of marketing. No prior experience in the industry is required as core components of the curriculum include foundational coursework in marketing and business. Throughout the program, students can collaborate with peers and faculty in order to gain a cross-functional perspective that allows for hands-on applications.  

Additionally, learn marketing strategies including best practices for:

  • Consumer insights and outreach
  • Data and market analysis
  • Management skills, including decision-making, organizational development  and self-management


  • Bachelor's degree from a regionally accredited college or university
  • Minimum 3.0 GPA in undergraduate coursework (4.0 scale)
  • Official transcripts
  • Resume or CV
  • Statement of purpose
  • Letter(s) of recommendation

School Accreditation Statement

WASC Senior College and University Commission