The Master of Business Administration in Business Marketing degree program is available from California Coast University. Students can choose this program to strengthen already earned experiences and educations in sales, management and public relations. The marketing emphasis may give graduate students the essential understanding of the science behind learning, creating, satisfying and evolving new customers, clients, patrons, and audiences. Students who complete the MBA in Business Marketing may be able to devise critical avenues to not only keep the clients already earned, but to constantly evolve to ensure a constant flow of new customers.
Earning the MBA in Business Marketing may give graduates the necessary education and experience to pursue a wide variety of careers, as well as the skills to become a valuable asset to many individuals and organizations. The MBA designation aims to solidify a graduate’s understanding of the sought out scientific approaches to management accounting, finance, marketing, human resources, and operations management. The key courses in marketing may be used to excel in current careers or to pursue personal endeavors.
The specialized curriculum is comprised of essential courses which aim to give graduate students the in depth education needed for success in the competitive business industry. The core business courses include: Information Systems, Human Resources, and Marketing. The marketing concentration delves into interests of: Sales Management, Global Marketing, and Retail Management.
MBA program applicants must already have a bachelor’s degree in Business Administration, Leadership or Management. Students with a bachelor degree in another field of study will be considered on an individual basis; once the Admission Committee approves the potential students credentials and previous careers and experiences, nonbusiness bachelor students will be allowed to continue to the MBA program.
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