California Coast University offers the online Graduate Certificate in Marketing Studies. This certificate meets the need for a focused graduate preparation for employment or job enhancement in marketing or advertising. The program is designed for students interested in understanding the fundamental concepts of marketing and how to apply these concepts through case studies and company and non-profit organization projects. Students will learn what it takes to manage marketing communications in an integrated fashion with coordination in terms of messages, positions and timing that is developed in support of overall organizational objectives. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.
Course titles include the following:
- Marketing Management
- Sales Management
- Global Marketing
- Value Marketing
- An applicant must have earned a Bachelor Degree in Business Administration, Leadership, Management; or a Bachelor Degree in another field may be considered if the Admission Committee evaluation indicates that the applicant has the necessary foundation to succeed in the program.
School Accreditation Statement
Distance Education Accrediting Commission