Program Overview

The School of Administration and Management at California Coast University offers students the opportunity to earn an undergraduate Bachelor of Science degree in four areas of business essential to the function of a successful economy. Students can choose to major in business administration, business marketing, health care administration, or management. The essential business foundation, supplemented with the area of concentration, may provide graduates with the knowledge and skills needed to enter the competitive job market.

Business is comprised of a multitude of elements that all contribute to the success of an organization. Marketing is the science behind learning, creating, satisfying and evolving new customers, clients, patrons and audiences. Successful students may become professional marketers with the ability to be able to devise critical avenues to keep clients already earned, and methods to ensure a flow of new customers. The business marketing degree is designed to prepare students with the knowledge and skills needed to apply social and economic factors to the development and production of new products and services to be sold. Marketing is responsible for creating brand loyalty, delivering accurate information to consumers, and ensuring positive public media.

Potential graduates must complete the required 126 semester units, to satisfy the Business Marketing degree. The curriculum is comprised of concepts introducing computer applications, economics, communications, international business, customer service, consumer behavior, and management. The marketing core is combined with business foundation courses to solidify a student’s overall understanding of the program’s objectives. Graduates with the marketing degree may be able to enter into a variety of potential career positions related to advertising, marketing, and public relations.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Distance Education Accrediting Commission (DEAC)

    Council for Higher Education Associate and the Accrediting Commision of the Distance Education and Training Council.

    School Overview

    Founded in 1973, California Coast University is a private distance learning institution that offers online and correspondence programs. This non-profit started in order to meet the needs of professionals from all areas of industry, business, education, and those whose professional, geographic, or time limitations prevented them from completing their education. The program is designed for mid-career adults who are dedicated to accepting personal responsibility for their educational achievements. 

    The university’s ultimate objective is to offer distance learning undergraduate and graduate degree programs to working adults who are looking for a feasible method for finishing their education without returning to the traditional classroom setting.


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