Program Overview

California Coast University is dedicated to providing busy professional students with the most relevant and accessible education needed for success in the competitive job market. Students may gain a critical foundation in their business education pursuit by attending the Associate of Science degree program available through distance learning and online courses. The School of Business and Management offers the associate degree program with concentrations in business administration, business marketing and health care administration..

The business marketing concentration is designed to prepare students with the knowledge and skills needed to apply social and economic influences when deciding business strategies. Marketing is a critical aspect of business, and is responsible for creating brand loyalty, delivering information and ensuring positive public media. To succeed, busy professionals must develop an understanding of the complex global economy, allocation of resources, and the changing consumer tastes.

The dynamic industry of business cannot be summed up into one key part of business. This field is comprised of a multitude of elements that all contribute to the success of an organization. Marketing is the science behind learning, creating, satisfying, and evolving new customers, clients, patrons, and audiences. Business would not be business if the prime source of revenue disappeared. Successful students may have the ability to become marketers. These professionals are able to devise critical avenues to not only keep the clients already earned, but to constantly evolve to ensure a constant flow of new customers.

Students with the marketing degree may be able to enter into a variety of potential career positions related to advertising, marketing, and public relations. The variety of careers all comprise a huge portion of revenue, sales, and customer acquisition for a successful organizations lengthy life in a competitive market. Businesses use a combination of the elements to inform, keep, and position a brand as the most desirable. The core business curriculum is supplemented with specialized marketing courses covering topics of customer service, consumer behavior, advertising and promotions, entertainment, and communications and management.

Graduates must complete at least 60 semester units, delegated between 6 core marketing courses, 10 general education courses, and the students’ choice of 4 elective courses to satisfy personal academic interests.

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    Program Details

    Degree Level: Associate

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Distance Education Accrediting Commission (DEAC)

    Council for Higher Education Associate and the Accrediting Commision of the Distance Education and Training Council.

    School Overview

    Founded in 1973, California Coast University is a private distance learning institution that offers online and correspondence programs. This non-profit started in order to meet the needs of professionals from all areas of industry, business, education, and those whose professional, geographic, or time limitations prevented them from completing their education. The program is designed for mid-career adults who are dedicated to accepting personal responsibility for their educational achievements. 

    The university’s ultimate objective is to offer distance learning undergraduate and graduate degree programs to working adults who are looking for a feasible method for finishing their education without returning to the traditional classroom setting.


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