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Bachelor of Arts in Public Relations

Program Details

California Baptist University offers the online Bachelor of Arts in Public Relations. Public relations specialists create, manage, and implement public relation campaigns and aim to brand a company's position toward the public. This program prepares PR graduates to be more culturally aware, strategic and effective communicators. Students will study topics such as interpersonal communication, media law, ethics and copy, editing for print and online media, principles of marketing, public relations campaigns and much more. 

Potential career opportunities include the following:

  • Copywriting and Journalism
  • Public and Media Relations
  • Corporate Communications
  • Training & Development
  • Employee Relations
  • Speechwriting
  • Advertising


  • 24 transferrable units preferred or High School Diploma/Equivalent
  • Minimum GPA of 2.0

Accreditation & Licensing

Western Association of Schools and Colleges, Senior College and University Commission