Master of Business Administration / Marketing
The Master of Business Administration degree program is available to students through an innovative on campus and online learning program. The MBA degree program also allows students to customize their curriculum beyond a general business education by allocating credits towards the students choice of concentrating on the area of Marketing.
The MBA program concentrating in Marketing provides business students with the essential academic skills to build on previous experiences and careers, while also introducing the critical understanding of marketing concepts such as: international marketing, advertising and promotion, new product development, and market research principles. Marketing is the science behind learning, creating, satisfying and evolving new customers, clients, patrons and audiences. Effective marketing is one of the contributors to a business’ revenue, as well as the intricate responsibility of not only keeping the clients already earned, but to constantly evolve to ensure a constant flow of new customers. Students of the Marketing MBA program should be able to use the core business courses, to supplement marketing courses, contributing to the overall understanding of advanced business practices.
Students of the Marketing concentration should be well prepared to assume positions of management and leadership in various types of organizations and business settings. The flexible MBA program delves into core business aspects critical to the success of both, current and future employers and the graduates personal development. The core MBA courses expand on a student’s previous knowledge of business while also introducing management level concepts of: Financial Reporting, Data and Economic Analysis, Business Process and Innovation, Corporate Responsibility, Human Resources, Marketing and Organizational Dynamics, Development and Change.
Upon successful completion of the required courses, capstone project and Marketing elective courses, graduate students should be able to demonstrate a comprehensive understanding of marketing leadership practices necessary when analyzing business functions and processes, formulating effective business strategies and identifying characteristics of other leadership potential. Holding a MBA degree may give graduates eligibility for jobs that need the advanced education, knowledge and understanding of core business concepts and the practical application of business theory when competing for promotions or completing high level tasks.
Degree Level: Master
Delivery Format: 100% Online
Accelerated Degree: No
Accreditation & Licensing
Western Association of Schools and Colleges, Senior College and University Commission
Requires an earned baccalaureate degree from a regionally accredited institution. Admission GPA Requirements: Option One - GPA required 3.00 or Higher: A 3.0 GPA calculated over the most recent 30 graded semester (45 quarter) credits completed in either a baccalaureate or post baccalaureate program, including credits earned toward a credential. All credits used for GPA calculation must be from a regionally accredited institution. Option Two - GPA between 2.50 and 2.99, qualifying score on GRE, MAT or GMAT. GRE: achieve the required minimum scores on two out of three of the subsections of the GRE. (Minimum score for Quantitative: 141, minimum score for Verbal: 150, minimum score for Analytic Writing: 4.5) Miller Analogies Test (MAT): achieve a minimum scaled score of 400. Graduate Management Admissions Test (GMAT): fulfill the formula GMAT + (GPA X 200) > 1000. Option Three - An earned master’s degree or higher from a regionally accredited institution. Option Four - GPA below 2.50, Portfolio.
Brandman University is a private, non-profit institution that is a part of the Chapman University System. Founded in 1861, Chapman University is one of California’s oldest, most prestigious private universities and is located in Orange, California. Its overall mission is “to provide students with a dynamic education based on excellence and flexibility that creates lasting value and relevance for evolving careers.” Steeped in academic tradition, this university offers quality education consistent with the needs of a new kind of student: one who demands the same high academic standards as a traditional university but whose life requires greater flexibility and real-world relevance in the curriculum. With undergraduate, graduate, credential, and certificate programs in Business, Arts and Sciences, Health, Education, and professional development, Brandman offers numerous fully-online programs to provide added flexibility for its students.
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