Program Overview

Brandman University offers students the opportunity to earn a valuable education, combining core business courses with the specialized focus on Organizational Communication. Students of the Bachelor of Business Administration degree program may attend the flexible program through one of the many participating California campuses, or completely online. The innovative learning format allows busy professional students and other non-traditional learners to maintain current careers and obligations while acquiring the BBA credentials.

The Organizational Communication concentration is designed for students seeking a solid business foundation with the specialized focus on communication practices. Successful students may use the learned skills to enter a variety of career opportunities including, but not limited to researchers, editors, journalists, marketers and public relations specialists. The dynamic business environment is highly dependent on effective and efficient communication to ensure daily functions are carried out, as well as future plans are critically analyzed and assessed.

Students can use the communication focus when expressing an exchange of information through thoughts, messages, or information, through speech, visuals, signals, writing, or behavior. Effective communication is one of the timeless, best and most valued business marketing tools available. Students may gain the skills to incorporate non verbal, oral, and written communication methods into current and future career aspirations. The BBA curriculum should give successful students the core knowledge in areas of advanced public speaking, theories of persuasion, public relations, and media. Upon completion of the BBA degree, graduates may emphasize the diverse avenues of human communication, while creatively incorporating how messages are interpreted through specific political, cultural, economic and social dimensions relevant to a particular target audience.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Western Association of Schools and Colleges, Senior College and University Commission


    Students must have completed 12 or more transferable baccalaureate level credits or the equivalent for admission to Brandman University.

    School Overview

    Brandman University is a private, non-profit institution that is a part of the Chapman University System. Founded in 1861, Chapman University is one of California’s oldest, most prestigious private universities and is located in Orange, California. Its overall mission is “to provide students with a dynamic education based on excellence and flexibility that creates lasting value and relevance for evolving careers.”  Steeped in academic tradition, this university offers quality education consistent with the needs of a new kind of student: one who demands the same high academic standards as a traditional university but whose life requires greater flexibility and real-world relevance in the curriculum.  With undergraduate, graduate, credential, and certificate programs in Business, Arts and Sciences, Health, Education, and professional development, Brandman offers numerous fully-online programs to provide added flexibility for its students.


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