Program Overview

Brandman University has made available to students the opportunity to earn a valuable Bachelor of Business Administration education with the concentration on Marketing. The dynamic industry of business cannot be summed up into one specific concentration, and is rather comprised of a multitude of elements that all contribute to the success of an organization. One of the most impactful elements of conducting business is marketing. Marketing is the science behind learning, creating, satisfying and evolving new customers, clients, patrons and audiences. Business would not be business if the prime source of revenue disappeared. Marketers devise critical avenues to not only keep the clients already earned, but to constantly evolve to ensure a constant flow of new customers.

Students have the option of completing the BBA degree program at one of the many California campuses, or entirely online. The flexible learning format is ideal for busy professionals and other non-traditional learners who seek to advance in the competitive business job market. Students of the degree program may use the learned concepts when entering into a variety of potential career positions related to advertising, marketing and public relations. The many facets of Marketing in business are responsible for harnessing significant portions of revenue, sales and customer acquisition.

The program is comprised of core business courses, supplemented with essential marketing courses to best prepare students for professional opportunities in the growing international and domestic business environment. The Marketing concentration introduces students to the core concepts necessary for the understanding of consumer behavior, research, international marketing, advertising and promotion strategy, and new product development.

Upon successful completion of the required coursework, graduates may use the learned skills to acquire more meaningful and satisfying positions within a current industry, or use the degree and professionalism to enter into a new business segment needing a well trained and educated individual for sales and marketing strategies.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Western Association of Schools and Colleges, Senior College and University Commission


    Students must have completed 12 or more transferable baccalaureate level credits or the equivalent for admission to Brandman University.

    School Overview

    Brandman University is a private, non-profit institution that is a part of the Chapman University System. Founded in 1861, Chapman University is one of California’s oldest, most prestigious private universities and is located in Orange, California. Its overall mission is “to provide students with a dynamic education based on excellence and flexibility that creates lasting value and relevance for evolving careers.”  Steeped in academic tradition, this university offers quality education consistent with the needs of a new kind of student: one who demands the same high academic standards as a traditional university but whose life requires greater flexibility and real-world relevance in the curriculum.  With undergraduate, graduate, credential, and certificate programs in Business, Arts and Sciences, Health, Education, and professional development, Brandman offers numerous fully-online programs to provide added flexibility for its students.


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