Brandman University

16355 Laguna Canyon Road, Irvine, CA 92618

Program Details

A dynamic aspect of the competitive business market is the presence of the Entrepreneur. An entrepreneur may be any person organizing a new project or opportunity within the context of business. A person in this dynamic role is often characterized as innovative, independent, optimistic, creative, and hard-working, as it is necessary to be all of the above when starting a small business. Students interested in pursuing small business ventures or the necessary skills to start up an individual business should partake in the Bachelor of Business Administration degree program with the concentration in Entrepreneurship. Gaining the formal academic credentials may give students the resources for entering the position of business owner.

An entrepreneur can be described as a person who organizes and manages a business undertaking, assuming most of the risk for the sake of profit. Risk is perhaps the primary characteristic of entrepreneurship, though it does not mean the entrepreneur has infinite risk; instead, it clearly defines the limits as to how much risk is appropriate for a particular endeavor. The risk is the key ingredient to fueling innovative and creative ideas that can bring the owner the desired results.

The Bachelor of Business Administration (BBA) in Entrepreneurship is comprised of 120 credits, 21 of which focus on the essential concepts related to entrepreneurship, such as: principles of financing small business, market research, consumer behavior, organizational behavior, human resources and new product development. The foundations in core business courses will provide students the necessary skills in management, leadership and team building ethics to apply in small business ownership.

Upon successful completion of the required courses, graduates should have the ability and knowledge to apply the learned skills when creating and developing a resource for the recovery of many personal interest endeavors. Entrepreneurs, by design, are motivated by risk and profit, thus creating the most efficient and effective products and services available to the public. The success of local economies is dependent on the education, experience and creativity of an individual small business owner.

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    Program Overview

    • Degree Level:
      Bachelor Completion
    • Delivery Format:
      100% Online
    • Completion Time:


    Students must have completed 12 or more transferable baccalaureate level credits or the equivalent for admission to Brandman University.

    Accreditation & Licensing

    Western Association of Schools and Colleges, Senior College and University Commission

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