Program Overview

A dynamic aspect of the competitive business market is the presence of the Entrepreneur. An entrepreneur may be any person organizing a new project or opportunity within the context of business. A person in this dynamic role is often characterized as innovative, independent, optimistic, creative, and hard-working, as it is necessary to be all of the above when starting a small business. Students interested in pursuing small business ventures or the necessary skills to start up an individual business should partake in the Bachelor of Business Administration degree program with the concentration in Entrepreneurship. Gaining the formal academic credentials may give students the resources for entering the position of business owner.

An entrepreneur can be described as a person who organizes and manages a business undertaking, assuming most of the risk for the sake of profit. Risk is perhaps the primary characteristic of entrepreneurship, though it does not mean the entrepreneur has infinite risk; instead, it clearly defines the limits as to how much risk is appropriate for a particular endeavor. The risk is the key ingredient to fueling innovative and creative ideas that can bring the owner the desired results.

The Bachelor of Business Administration (BBA) in Entrepreneurship is comprised of 120 credits, 21 of which focus on the essential concepts related to entrepreneurship, such as: principles of financing small business, market research, consumer behavior, organizational behavior, human resources and new product development. The foundations in core business courses will provide students the necessary skills in management, leadership and team building ethics to apply in small business ownership.

Upon successful completion of the required courses, graduates should have the ability and knowledge to apply the learned skills when creating and developing a resource for the recovery of many personal interest endeavors. Entrepreneurs, by design, are motivated by risk and profit, thus creating the most efficient and effective products and services available to the public. The success of local economies is dependent on the education, experience and creativity of an individual small business owner.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree:

    Accreditation & Licensing

    Western Association of Schools and Colleges, Senior College and University Commission


    Students must have completed 12 or more transferable baccalaureate level credits or the equivalent for admission to Brandman University.

    School Overview

    Brandman University is a private, non-profit institution that is a part of the Chapman University System. Founded in 1861, Chapman University is one of California’s oldest, most prestigious private universities and is located in Orange, California. Its overall mission is “to provide students with a dynamic education based on excellence and flexibility that creates lasting value and relevance for evolving careers.”  Steeped in academic tradition, this university offers quality education consistent with the needs of a new kind of student: one who demands the same high academic standards as a traditional university but whose life requires greater flexibility and real-world relevance in the curriculum.  With undergraduate, graduate, credential, and certificate programs in Business, Arts and Sciences, Health, Education, and professional development, Brandman offers numerous fully-online programs to provide added flexibility for its students.


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